A professional online car sales team provide advice on posting your vehicle online for sale.
There’s over 160,000 used cars for sale in Australia across all of the major classified websites alone. This means that car buyers in 2020 are savvy, spoilt for choice and happy to shop around for the best buy. So if you are selling your car and your car ad isn’t standing out from the crowd this year, it’s going to lose the race. With over 350 successful private sales under their belts and over 2 million dollars worth of cars sold since 2014, Auto Advocates Rossario and Riccardo from CarsRus Australia have crafted a list of their top 5 secrets for posting a vehicle for sale online so that your ad stands out from the crowd to attract a buyer.
1 – Research the current market
We all know the saying” knowledge is power” and that’s why the first secret is to research the market so that you know what your car is estimated to be worth. The more knowledge you have about the cars that are similar to yours, the more you will understand where your car ad will sit in comparison to the competition. Start by comparing your vehicle with similar vehicles for sale online so that you can price your car as close as you can to those ones. If you don’t have the time to dedicate to this research, you can request a free online valuation from an Auto Advocate at CarsRus Australia: www.carsrusaustralia.net.au/free-valuation
2 – Execute your photos
The average person’s attention span is 8 seconds (according to Statisticbrain.com) so your car ad needs to demand a buyer’s attention to get them to stop scrolling and click. That’s why the second secret is to show off your car through your ad photos. To execute your photos, remember this simple 3 step method: Camera positioning, background and amount of photos
Firstly, the best camera positioning for all of your photos is horizontal and not vertical, that way you can capture the entire car in the shot. Secondly, find a relevant location that suits your car. Make sure that the lighting isn’t too dark or too light, but just right, so that you can capture the most consistent shots. Lastly, post enough photos to intrigue a buyer but not too many to bore them. Find a happy medium and flaunt 15 photos to showcase your car and its best features.
3 – Personalise your ad
The key to secret number three is to just be yourself (and don’t use a computer generated advertisement creator!). A captivating and transparent advertisement description will get buyers wanting to make an enquiry because you would’ve already answered most of their questions before they even picked up the phone. The best car ads are the ones that are honest, short and sweet. An important layout to remember is simply having one paragraph of details and then listing the features in bullet point format. Don’t be scared to personalise your paragraph either. Everyone knows that your car has 4 tyres, but they don’t know why you’ve loved your car since owing it and why they will love it as the potential new owner!
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4 – Ad price vs final sale price
Your advertisement price and your final sale price (after negotiating) are often two different figures. The fourth secret is to always keep both of these figures in mind when you are selling your car. The aim for you is to sell for a price that you are happy with and the aim for the buyer to purchase for a price that they are happy with. If you set your own expectations and leave some room for negotiating, you’ll know exactly what you are willing to sell for when you do receive offers.
5 – Post on multiple platforms
The more potential buyers that see your car ad, the greater your chance is of one of them buying your car. Secret number five is to post on as many relevant platforms as you can for maximum exposure. There are many affordable classified sites that provide a platform for sellers to connect with buyers, but most people make the mistake of just posting once and then keeping their fingers crossed and hoping for the phone to ring. The key here is to refresh and update your ads weekly to keep them relevant not just for new buyers but also for the people that have already saved your car as a favourite. Don’t be afraid to share your ad on your own social media pages and ask your friends, family and colleagues to do the same for you!”
Your private sale will require a lot of effort, time and patience but these 5 professional secrets will set you up to achieve a stand-out ad! Whether you’re starting from scratch or need to revamp your current ads, don’t let your ad lose the race against its competition. A tip to remember is to always put yourself in a buyer’s mindset and think about what you would like to see if you were buying your own car!”
Using an All-In-One Car Selling Service like CarsRus Australia will set your ads apart from the rest as an Auto Advocate takes the guesswork out of selling privately for you. Get in touch with the team today to see how they can help make your next selling experience safe and seamless: www.carsrusaustralia.net.au/sell
Happy Selling!
